A few months ago when Kenny Chieu and I started talking about his car being sponsored by KINOD, it seemed like something we’d both like to pursue. The more we talked, the more it seemed like the talks would actually bear fruit. Speculation turned into some rough ideas, ideas transformed into real concepts, and the concepts finally became a reality.
About a year ago, I shot Kenny’s Toyota MR-S for a ColdTrackDays feature. Who would’ve known then that the street tuned car, that also moonlighted weekend track car, would turn into a fully dedicated time attack machine.
Kenny and I met for coffee one day. We sat down and worked over all the details and finalizing the livery design concepts. Kenny is an OCD sort of man himself. As my client and I had to make him happy but I also had to make sure that my design vision would be realized. The KINOD branding had to stay true. After a couple of hours, we both approved a final design concept. Those concepts is what you see above.
The image on the top left is our original rough concept and the one below it is the finalized design ready to be sent out to get the vinyl cut.
In 2009, Kenny ran KINOD stickers but it did not brand KINOD correctly. So for the 2010 season, KINOD has teamed up with Kenny to become his title sponsor! Jesse and I wanted to step up KINOD’s marketing and reach while Kenny wanted to step up his competitiveness for the 2010 Redline Time Attack season. It became a perfect marriage.
We wanted KINOD to be known as a quality brand with quality taste. The livery design on the car is to portray that exact connotation –and I believe it does. The design is simple, clean, yet striking. It will definitely stand out in the RTA street class: a class filled with high dollar builds with high dollar companies backing them up. Then there is us: a small business trying to get their name out while helping a privateer racer whom we believe will be very competitive this season.
Portrait and wedding photography advertisements on a time attack car? Wrong demographic? We think not. So many people fall in love and get married: including race car drivers! We can’t wait to see how Kenny will do at round one of the 2010 Redline Time Attack season in two weeks time. If anything, he and his newly KINOD’d up car will look sexy in the process, yes?