A few months ago when Kenny Chieu and I started talking about his car being sponsored by KINOD, it seemed like something we’d both like to pursue. The more we talked, the more it seemed like the talks would actually bear fruit. Speculation turned into some rough ideas, ideas transformed into real concepts, and the concepts finally became a reality.

About a year ago, I shot Kenny’s Toyota MR-S for a ColdTrackDays feature. Who would’ve known then that the street tuned car, that also moonlighted weekend track car, would turn into a fully dedicated time attack machine.

Kenny and I met for coffee one day. We sat down and worked over all the details and finalizing the livery design concepts. Kenny is an OCD sort of man himself. As my client and I had to make him happy but I also had to make sure that my design vision would be realized. The KINOD branding had to stay true. After a couple of hours, we both approved a final design concept. Those concepts is what you see above.
The image on the top left is our original rough concept and the one below it is the finalized design ready to be sent out to get the vinyl cut.

In 2009, Kenny ran KINOD stickers but it did not brand KINOD correctly. So for the 2010 season, KINOD has teamed up with Kenny to become his title sponsor! Jesse and I wanted to step up KINOD’s marketing and reach while Kenny wanted to step up his competitiveness for the 2010 Redline Time Attack season. It became a perfect marriage.

We wanted KINOD to be known as a quality brand with quality taste. The livery design on the car is to portray that exact connotation –and I believe it does. The design is simple, clean, yet striking. It will definitely stand out in the RTA street class: a class filled with high dollar builds with high dollar companies backing them up. Then there is us: a small business trying to get their name out while helping a privateer racer whom we believe will be very competitive this season.
Portrait and wedding photography advertisements on a time attack car? Wrong demographic? We think not. So many people fall in love and get married: including race car drivers! We can’t wait to see how Kenny will do at round one of the 2010 Redline Time Attack season in two weeks time. If anything, he and his newly KINOD’d up car will look sexy in the process, yes?
OOOOOOOOOoooooo, makes me want to play Final Fantasy VII
Now, make a quick stop in Victoria. We’re waiting for you.
Great photos! I’ve been to the Sutton Place once and the view is nice indeed.
[...] This post was mentioned on Twitter by Linhbergh, Stephen Breakwell. Stephen Breakwell said: RT @linhbergh: The view from the 18th floor from the Sutton Place Hotel in Vancouver. What a beautiful city…. http://bit.ly/hxh0ID [...]
these are great. i really like how the first two contrast each other. The flare in the third one steals the focus. Is that a spotlight, or what?
This is like my third time stopping over your homepage. I always love the content and the way you write. Very smooth and instructive at the same time.
Love the first photo! But then again: I love to take gloomy early morning and late afternoon photos myself…
@Chuss: on the first picture (early morning) you can see at that very same spot contains a big electronic billboard. Probably it is a bit too illuminated at night to cause the flare.
Love it. I like how hotel window views are often the best ways to remember an event. One of the prettiest cities.