recent work: BFGoodrich Comp 2 Sport

Back in December, I had the opportunity to piggy back on a commercial spot with BFGoodrich and shoot some behind the scenes photos for the launch of their G-Force Comp 2 Sport tires. The shoot was located in Los Angeles around to the 7th street bridge industrial area. I’ve shot on and around the bridge for numerous photo shoots previously where I usually shoot full guerrilla style while trying my best stay out of the law’s way. I was now able to explore the location legally and free of those pressures. It was quite literally a light capturers playground!

The idea for the commercial was a take on the classic cat and mouse story. This time, the cat and mouse have been replaced by two growling muscle cars: a Hurst Chevy Camaro and  a Hurst Dodge Challenger. Their job was to chase each other around this industrial complex and my job was roughly the same except I had to chase them around while dodging the video cameras laid all throughout the shoot location.

Here are a few shots from the day. I’ll be taking a more behind the scene’s look at the shoot in the next blog post.

 

Here is the resulting spot which was shot by Will Roegge and put together by the guys from Mondial:

And here’s a more behind the scene’s look at the shoot:

Bruno -

great photoshoot as always! nice lightning! did u use strobist kit ? can i have some information about it ? cuz i’m trying some sessions, and i’m experimenting with strobist technique, but I’m not getting good result as i want to. keep shooting fun Linhbergh, greetings from chile

Wladimir -

Breathtaking shots man, the first one and the last one were my favorites, the video is pretty awesome too!

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stepping out of the comfort zone

I’ll always remember the feeling of getting my first camera and that initial flurry of creative juices that seemed to flow out endlessly. I had a massive thirst for learning all little intricacies of aperture, shutter speed, ISO, and all sorts of post processing techniques. And after 4 years of being a photographer, I noticed that my work was beginning to become somewhat predictable. I found a style of shooting and editing that I enjoyed which I always ended up resorting too. Like many before me, I slipped into the dangerous creative comfort zone.

I primarily shoot with natural light. The sun is my modeling lamp.

I wanted to try something new. So last week, I borrowed a set of Profoto AcuteB 600s, drove out to the desert, stepped out of my shooting comfort zone and learned how to use artificial light. I found the process to be excruciatingly slow and the art of finessing artificial lights was a process all its own. The act of balancing the strobe’s flash power with my camera’s settings, the strobe’s shoot angle, and its distance from the subject proved to be the biggest challenge. But when I got back home and started looking at the photos in detail, I saw the potential of artificial lights, the magic that can be created with it and realized that a whole new frontier has been right in front of me all this time.

Chak -

What what what?!?!?! What happened to feeding your beloved machine only organic light?

WillVision -

Wow epic shot in a fantastic location! Great job on the lighting. It’s good to push our limits or our habits like you did here.
Peace,
WillVision

Genessee -

I know what you mean! I used off camera flash for an assignment a couple weeks ago and found it nice to not be limited by the sun. I can see why people choose to shoot this way and why it’s so crucial to learn. Shaping and controlling light is photography after all. So much control and flexibility. Looking forward to seeing more photos from out of your comfort zone!

ConnorHarrison -

Complete control can certainly expand creative containment. Playing with flash is fun, and the possibilities are pretty staggering! The budget baller can even make due with a single flash and do a composite stack in photoshop.

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two of the same

Apparently, I have this thing where I like to take a photo of someone working on their computer by an open window.


 

Skylar -

Sadly, I was wearing pants in my photo.

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recent work: BFGoodrich.com

Back in February, I had the opportunity to be whisked away from the balmy wintery weather of Southern California to a ten day shoot on the east coast. In those ten days, a carefully assembled film crew and myself ventured to the state of Virginia, to attend a rainy track day at Virginia International Raceway (VIR for short), then to the snow covered states of Vermont and New Hampshire for some light capturing fun in the extreme cold.

There in the snow of Vermont, the film crew, which included filmmakers, Will Roegge and DC Chavez, and I captured a Toyota Rav4 as it plowed through the white powder. We then moved to the Team O’Neil Rally School in New Hampshire for a bit of rally fun. The end result of those ten days was to create content for BFGoodrich Tire’s website, BFGoodrich.com.




Joe Z -

Impressive as always. I love the first shot of the Mustang on the left!

Sean Klingelhoefer -

Hell Ya Linh! Get that chedda bro.

jmc -

I like what you did there.

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fuji x100: refined, yet rugged

The Fuji X100 is a camera that looks like it only partakes in the poshest of posh events. It’s a fine wine, aged cheese, Brook Brothers wearing, Aston Martin driving sort of character. But when a camera becomes part of my day-to-day life, it instantly becomes a blue collar worker.

It’s good to know that even this nose-in-the-air sort of camera can be thrown into all sorts of weather conditions, trip, fall, pick itself up, brush off a bit of dirt (or snow in this case) and continue its light capturing.

 Photo by Larry Chen

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